Firstly, Happy International Women’s Day! I am so grateful for the amazing people in my life who have inspired, uplifted, and supported me and my small (woman-owned) business! I recently got back from another trip to California to celebrate 10 years of cleaner beauty with so many amazing women!
I’ll gush more about that in a bit, but before I left for my trip, Kiddo and I went on a shopping adventure to Ulta that I’m excited to share more about.
The Ulta-mate Shopping Spree
When I invited Kiddo to go to Ulta with me, they didn’t hesitate! Ulta is a 16 year-old make-up lovers dream! I, on the other hand, hadn’t been to an Ulta in quite sometime. However, when I heard Beautycounter would be popping up there, I knew I had to check it out!
check out Instagram to see what I grabbed
First impressions: It’s interesting to see how far the market has come since I switched to safer about a decade ago, from fermented cod liver face cream to high performance EWG-verified skincare that clinically performs as well as retinol. AND by showing it can be done, by consumers voting with their dollars, and advocating for legislative change, now SO many brands have at least some items that meet higher safety standards. We did that! –> Read all about the Modernization of Cosmetics Regulation Act here!
Didn’t Kiddo really slay their look? They proved you can get a fun, incredible look with safer products. And so you don’t have to, I did a TON of research to find the cleanest and greenest products they have to offer and put them into a comprehensive post and printable shopping list here. I took the shopping list with me and found it really helpful! Walking into a store like Ulta can already be overwhelming and even more so if you’re trying to stick to the safest products.
I will continue to research, test, and play to share with you. With all that said, I cannot find a brand that meets the standards Beautycounter sets. It is by FAR the safest with the most extensive research and testing and the most EWG-verified of all brands. Want to learn more about Beautycounter or have questions about our products? I’m here to help you on your safer, cleaner beauty journey!
Celebrating 10 Years of Cleaner Beauty
Speaking of my favorite safer and better beauty brand, it was incredible to be in Hollywood to for a trip that was equal parts celebrating, self-care, and education. I reflected on the past, present, and future of safer and cleaner beauty here and then had the chance to March Forth in person with my colleagues and in California. We discussed everything from fostering equity in beauty, to having a green mindset vs. green action, and what it means to be leaders in clean beauty and focusing on our mission to RAISE UP BEAUTY going forward! Cheers!
I am obsessed with these up-cycled custom denim jackets we were gifted, which pair perfectly with my March Forth earrings! I was glad to have the extra layer as it was chilly in the evenings!
We ate, drank, shopped and celebrated, but ultimately everything led back to next steps and everyone can use their voice to advocate for safer and cleaner beauty laws! I am so proud proud of this work and community. Ready to March Forth with me?
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