The Whole View, Season 3, Episode 76: Urge to Purge – Curate Your Style w/ Keri Blair

Welcome CEO of The Style Studio, personal stylist, and image consultant Keri Blair to The Whole View! Stacy and Keri discuss how your wardrobe and style can help uncover your true self (inside) to fulfill your dreams (on the outside). Keri explains why we should strive to have a closet full of items that we love and why mindset is so important as we go through the process of purging.

Find Keri:

Sign up for Keri’s 6 week Your Curated Style Course and get free Ultimate Guide to Your Perfect Pair of Jeans on her website!

If you enjoy the show, please leave a review. Letting people know on iTunes or however you listen that it’s worth their time could change someone’s life!

Key Takeaways


  • Keri is the creator and CEO of the nationally recognized image consulting and personal styling firm, The Style Studio by Keri Blair. She prides herself on making a profound difference in people’s lives with her work.
  • She has almost 20 years of experience transforming lives and draws upon her experience in some of the world’s most dynamic, beautiful cities including New York, Los Angeles, Paris and Milan to do so.
  • Keri wants you to love the way you look every day and help you bust out of the styling rut. Her focus is for participants to uncover their potential to live confident, happy, and authentic lives by loving the way they look and feel every single day. She truly believes it doesn’t matter where you’ve been, what you do, or what size you are; what matters is who you are and what’s inside waiting to shine through.

Curating Your Style, Why?

  • Only 1% of people report spending less than 10 minutes a day enhancing their beauty. In a HUGE study of one-hundred thousand people across-cultures, 99% of people spend more than 10 min a day enhancing their physical appearance, on average around 4 hours daily. Thus, beauty-enhancing behavior is a universal phenomenon [source].
  • Interestingly, in his book Beauty Pays, economist David Hamermesh explains “While looks can be altered by clothing, cosmetics, and other short-term investments, the effects of these improvements are minor. Even plastic surgery doesn’t make a huge difference.” In other words, spending excessive amounts of time or money, or putting oneself through miserable weight-loss diets and/or painful or risky medical procedures is NOT a logical investment of one’s resources, time or health. In fact, over 95% of people are perceived as average, which puts us all in the same boat. [source]
  • 3 factors that increase our propensity to put extra effort into enhancing our beauty:
    • women from countries with pronounced gender inequality or traditional attitudes toward gender tend to invest more time and effort in beauty enhancement than women in countries which have advanced gender equality.
    • Individualistic cultures that value accomplishments over those of the collective also emphasize the importance of enhancing one’s physical attractiveness.
    • And last but NOT least: Social media usage appears to be the strongest predictor of attractiveness-enhancing behaviors. Active social media users have been found to invest more time in improving their appearance than those who spend less or no time on social networks.
  • Stacy shares other interesting but not surprising statistics regarding the struggle of even opening ones closet, wearing only 20% of what’s actually in their closet, and skipping events because of not having appropriate things to wear [source]. Keri suggests that from her experience the numbers are even worse.

Curating Your Style, How?

  • Keri encourages people to design their first impression, their “brand”. People develop first impressions of you within seconds; even before you open your mouth; affecting how trustworthy, promiscuous, and powerful people think you are. [source]
  • Imagine having a closet full of things you absolutely love!
  • You might as well have a minimal wardrobe of things that you absolutely love, so you’re not filling up your mindset with things you don’t love.
  • Think about 3-5 adjectives that describe you for your first impression, your “brand”.
  • Get rid of everything you don’t like! Then, examine what you’ve kept and ask yourself “why am I attached to this?”
  • When you’re purging your wardrobe, touch the clothes once, then put them in the pile to keep, donate, or whatever else you’ve decided you want to do.
  • If you decide you want to keep clothes you’re not ready to get rid of, put them out of sight. It’s okay if you’re not emotionally ready.
  • For donating, consider consignment, gifting to a friend or co-worker, donating to an organization like Dress for Success, or wherever your value proposition leads you

Studies, References & Products


Want more info on our Real Life? Healthy recipes, parenting tips, and general lifestyle stuff goes out in our Real Everything newsletter, join here.

Never want to miss a post, sale, or deal? Join my Healthy Inside & Out e-mail list for more info on non-toxic living and safer skincare!

Note: Stacy and her guests are not medical professionals. This podcast is for general educational purposes and NOT intended to diagnose, advise, or treat any physical or mental illness. We always recommend you consult a licensed service provider.

You Might Also Like

Shop with Stacy Toth for 20% on Clean Beauty use codeCLEANFORALL20 here