My Experience over 5 Years as a Better Beauty Advocate with Beautycounter

Hey, friends! It’s my FIFTH Beautycounter ANNIVERSARY today! I can’t believe it’s been five years with Beautycounter as a better beauty advocate. I never thought I’d do this, let alone have it be my full-time job for the last 2 and a half years! But as I reflected on this journey, I realized how very much I’ve changed and learned over the years. My values and goals have become more clear. Plus I still closely align to the mission of getting safer products into the hands of everyone.

Not only has it made me more present and available for my family and my own health, it’s also made a difference in the lives of others: getting cleaner and safer products into the lives of everyone. Here’s some of the highlight reel over my five years with Beautycounter:

2016

  • Changed our blog from PaleoParents to RealEverything to better represent our values, goals, and mission
  • I became a better beauty advocate and partnered with Beautycounter (after resisting for over a year) because they were the only brand I tried that was effective and tested each batch for safety across 23 human health end points
  • Earned a trip with Beautycounter

2017

  • Earned a trip with Beautycounter to Biltmore, hugged a tree that gave our clean mascara the fibers that made me love it so, and truly understood the brand’s commitment and mission

2018

  • The first time I went to Washington, DC (with two teammates) to advocate for health protective laws for all. [podcast: Mrs. Toth Goes to Washington]
  • Advocated two Bills which have now passed: California’s Safer Salon Bill, giving workers and consumers the right to access ingredient information in professional products, and Hawaii’s Safer Sunscreen Bill, which bans chemicals sunblocks.

2019

  • I walked away from corporate America.  I am living the dream of being my own boss, helping people live healthier lives, and empowering entrepreneurs believe in themselves.
  • Took our dream family vacation for the entire summer, driving across the United States.
  • Once home, Matt and I swapped roles – he started his dream job of being a USPS mail carrier (like my grandfather) and I took on the work-from-home parent role.
  • Our founder, Gregg Renfrew, was the first clean beauty CEO to testify at a hearing on cosmetic reform in Congress.
  • We were approved to be a treatment foster resource family.

2020

  • We welcomed our first foster kiddo, and did respite for a pair of siblings a couple times.
  • We navigated (and still are) through a worldwide pandemic, while Matt quickly changed from part-time work to double-full-time work as an essential worker; without Beautycounter our family would have had significant impact.
  • Beautycounter passed TWO landmark clean beauty laws in California: Safer Fragrance Bill and Toxic Free Cosmetic Act.
  • Passed the Sustainable Chemistry Research and Development Act, supporting green chemistry to help bring safer ingredients to the marketplace.
  • Congress held the first vote on a cosmetic reform bill in over 82 years!

2021

  • We continue to actively advocate for personal care and cosmetic reform, with bipartisan bills now introduced in the House:
    • ​​​​​​​​​​The Toxic-Free Beauty Act prohibits the use of 12 classes of hazardous chemicals from personal care products sold in the U.S (all of which are on Beautycounter’s Never List™). The bill also bans the use of the entire class of PFAS chemicals. Last year, Beautycounter helped pass a similar bill in California. Now we are working hard to help pass this law nationwide.
    • Communities of color bear a disproportionate burden of toxic exposures linked to serious health problems. The Cosmetic Safety for Communities of Color and Professional Salon Workers Act aims to better protect vulnerable populations by mandating full salon product ingredient disclosure. Similar law in CA in 2019.
    • The Cosmetic Supply Chain Transparency Act requires personal care product suppliers to provide brand owners with ingredient disclosure, toxicity and safer data and certificates of analyses showing they are certified to make safer beauty and personal care products. This will help brands provide more accurate information to consumers.
    • The Cosmetic Fragrance and Flavor Ingredient Right to Know Act requires brands to publicly disclose potentially harmful fragrance ingredients to consumers, the first step to address the “fragrance loophole”!
Excited to support these bills? Text BETTERBEAUTY to 52886 to have your voice heard.  ⭐️ This is just five years with Beautycounter. We have a long road ahead – but I’m ready to keep fighting and am grateful you’re here with me!

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