Natural or Not: Target Clean Product Guide

Now that the world is opening back up, I find myself drawn to make in-store purchases now more than ever. There’s something about getting out and touching things that draws me in after over a year of online purchasing. But the problem is, I end up picking up and reading about a dozen product labels for ingredients before finding an item – if I find one at all. I know I’m not the only one trying to figure out if items meet my non-toxic requirements. I figure I could save you all time by sharing what I’ve found. Digging in even more online I’ve compiled the ultimate list – Natural or Not: Target Clean Product Guide.

click here to download the two printables: Target Clean Product Guide & Clean Product Shopping List; you will then also get the Cleaning Product version when that is releases in July

note: I have not tested or used some of these products, except where noted, I am simply sharing what I would or wouldn’t buy or use – based on ingredients and reviews

Target Clean Product Guide Overall

Why Repeat Brands?

You’ll notice that many brands are on both the “Natural and Not” list. I’ve specifically noted products that are the same brand in both categories. This is part of what requires the extra effort to be your own expert and advocate – formulas vary in brands, so we must be diligent in always checking labels – even with re-purchase, because formulas can change without you realizing it.

This is why I personally use Beautycounter as often as possible, and while they have physical stores in LA, NYC, and Denver, most of us can’t walk into a store in an emergency situation. Or maybe you want a product they don’t carry – like hair care products. Hence, a list of products I personally have or would buy in-person. Target has been my go-to lately, with tons of green options. But… there’s also a LOT of greenwashing.

What is Greenwashing?

Brands know that the majority of consumers are looking for cleaner products. But most aren’t willing to fully bare the expense of change formulas and packaging to truly commit to clean. So they will “sell” you on words that aren’t legally regulated or defined, like “natural” and “clean”. It’s all subjective, and if they say it is – it is.

But why is personal care product and cosmetic labeling subjective? How can someone possibly say something is paraben-free and then have detectable parabens by a 3rd party tester?

Since the Federal Regulation hasn’t been updated since 1938, the ingredients brands use and the way they market and label is completely unregulated. The FDA doesn’t have the ability to issue a recall, even when known carcinogens like asbestos are in makeup or benzene is in sunscreen. Yes, seriously. I say this because:

a) clean products are so needed and I’m thrilled to see so many more options and brands getting on board, but

b) brands are aware there is a consumer desire for clean products, and they’ll brand accordingly – even if it’s not true.

The words you see on the front of the label do.not.matter. We as consumers MUST read the ingredient label. And sometimes, even check their website for full ingredient disclosure, or check EWG if we don’t have the time, ability or understanding of those labels.

I’ve done that for you here, to the best of my abilities with the info I could find. Keep in mind, all of these are my own personal preferences, based on a few criteria”

  • Non-toxic (clean) ingredients
  • Testing standards
  • Fragrance (absolute no-go)
  • Brand commitment

While I mention it below as well – keep in mind that items breathed or consumed are absorbed at a higher rate by your body [source & more info]. For me personally, when I am applying things to my lips, powders, or sprays I am especially careful!

Top Ingredients to Avoid

Why is Fragrance so bad?

You’ll notice that “fragrance” or “parfume” or “scent” is the reason that both myself and EWG rate certain items as a higher risk. Remember, even if a brand says “natural” there is no defined standard for what that means. There’s no safety testing of an item, either. So, even if a brand has the best of intentions and thinks they’re purchasing clean rose oil from a perfumery, unless they are conducting their own safety and ingredient testing to know exactly what is in it, the perfumery could add chemicals that enhance the scent or have it last longer (like phthalates).

An example: this NIH study on chemicals coming from laundry vents found “those scented emissions that are classified as hazardous air pollutants and known or probable carcinogens” as defined by the EPA. And yet we’re putting it in our homes, on our bodies for extended periods of time. Known carcinogens on our body: pass!

It’s also the reason that over half of makeup on the market tested has PFAS, with 88% of those brands not disclosing any ingredients that would contain it… but they had “fragrance.”

Fragrance is the loophole in personal products, intended to protect company’s trade secret formulas – it’s come to “hide” things to consumers. With California’s recent state laws we will start to see more brands disclose what is in them – either on the label or the required online database – to the benefit of the world. But, until then you have absolutely no way of knowing what is in a product if it states a fragrance of any kind, no matter the claim. If it really is just essential oils, why not just list exactly what they are and what went in.

Why avoid Parabens?

These are preservatives that prevent the growth of bacteria, mold and yeast in cosmetic products. Parabens possess estrogen-mimicking properties that are associated with increased risk of breast cancer; they are absorbed and have been identified in biopsy samples from breast tumors. They can be found in makeup, body washes, deodorants, shampoos and facial cleansers. You can also find them in food and pharmaceutical products.

What are Phthalates?

A group of chemicals increases flexibility and softness of plastics; main phthalates in cosmetics and personal care products are dibutyl phthalate in nail polish, diethyl phthalate in perfumes and lotions, and dimethyl phthalate in hair spray (they’re also often found in deodorants, perfumes/colognes, hair sprays and moisturizers). They are known to be endocrine disruptors and have been linked to increased risk of breast cancer, early breast development in girls, and reproductive birth defects in males and females. Unfortunately, it often hidden as a “fragrance.”

Does it contain Triclosan?

An antimicrobial chemical that’s a known endocrine disruptor — especially thyroid and reproductive hormones, and a skin irritant. Studies raise concerns that triclosan contributes to making bacteria antibiotic-resistant. There also wasn’t significant evidence that antibacterial soaps containing triclosan provides any benefit over regular soap and water. Tricolson are found in toothpastes, antibacterial soaps and deodorants.

Why avoid Sulfates?

Sodium lauryl sulfate (SLS) / Sodium laureth sulfate (SLES) is a surfactant is in more than 90% of personal care and cleaning products (think foaming products like shampoo, body wash/cleanser, mascara and acne treatment). SLS’s are known to irritate skin, lung, and eye and can cause kidney and respiratory damage. SLS can interact and combine with other chemicals to form nitrosamines, a carcinogen.

Is Formaldehyde an ingredient?

And Formaldehyde-releasing preservatives (FRP’s) are in many cosmetic products to help prevent bacteria growth. Deemed a human carcinogen by The International Agency for Research on Carcinogens (IARC) it has been linked to occupational related cancers: nasal and nasopharyngeal. It causes allergic skin reactions and may also be harmful to the immune system. And you find it in almost all personal care products.

Why is Toluene bad?

A petrochemical derived from petroleum or coal tar sources. Listed as benzene, toluol, phenylmethane, methylbenzene; it is a potent solvent able to dissolve paint. It affects your respiratory system, cause nausea and irritate your skin as well as cause developmental damage in the fetus. Toluene has also been linked to immune system toxicity. It is found in nail polish, nail treatments and hair color/bleaching products.

What are the Sunscreen chemicals to avoid?

These chemicals function as a sunscreen agent, to absorb ultraviolet light. These chemicals are endocrine disruptors and are believed to be easily absorbed into the body. They may also cause cellular damage and cancer in the body. Common names are benzophenone, PABA, avobenzone, homosalate and ethoxycinnmate. They can be found in sunscreen products.

Target Clean Product Guide Printablesfree download: my decision guide helps you navigate quickly & easily

Natural: what are the natural, clean, green, non-toxic products?


Honest Beauty Clean CC Tinted Moisturizer with Vitamin C and Blue Light Defense, SPF 30 (EWG 2)
Appears to be similar to my beloved Dew Skin, which is 1.35oz and for me is $33 vs. the Target price of $22

  • MADE WITHOUT: Chemical Sunscreens, Parabens, Phthalates & Synthetic Fragrances, Vegan & Cruelty Free
  • Sulfate-Free, Phthalate-Free, Sodium Lauryl Sulfate-Free, Nonylphenol Ethoxylate Free, Formaldehyde Donor-Free, Butylparaben-Free, Petroleum-Free, Talcum-Free, Mineral Oil-Free, Propylene Glycol-Free, Propylparaben-Free, Aluminum-Free, Vegan, Non-Toxic, Paraben-Free, Formaldehyde-Free

note, I personally no longer use powders from any brand but Beautycounter because they are the only brand on the market safety testing each batch, Jane Iredale tests but not each batch. Because talc-free powders have been shown to increase heavy metals, which is a “natural” ingredient and only known if tested, be aware and ensure you do not breathe when applying powders.

W3ll People Nudist Multi Use Cream (EWG verified)
I grabbed myself the Nude Peach to try!

  • Plant-powered l Gluten-free l Cruelty-free l Clean l EWG Verified, Made Without: Parabens Dimethicone Sulfates

Revlon PhotoReady Prime Plus Perfecting and Smoothing Primer (EWG Verified)

  • Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and artificial dyes. Also, cruelty free and/or not tested on animals.

Skin & Body

Thayers Rose Petal Witch Hazel Facial Balm (not on EWG)

  • Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and alcohol-free. Also, cruelty free and/or not tested on animals.

Thayers Soothing Unscented Body Balm (EWG 2)

  • Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). Also, cruelty free and/or not tested on animals.

Black Girl Sunscreen Broad Spectrum – SPF 30 (EWG 2)
I would recommend Beautycounter’s Tinted Mist instead, as it’s safety tested – given the new Benzene results

  • Paraben free, fragrance free, oxybenzone free, octinoxate free, silicone free and aluminum free; vegan and cruelty-free.

Native Body Wash – only the ones with specified oils, without fragrance (EWG 2)

  • Lavender & Rose
  • Cucumber & Mint
  • Made with cleansers derived from coconut oil, free of Parabens, Sulfates and Phthalates. Also, cruelty free and/or not tested on animals.

Dr. Bronner’s Liquid Castile Soaps (EWG 1-2), except Almond, Rose & Citrus (EWG 3)
Love how versatile these are, great for cleaning just about anything!

  • Scented with pure essential oils, 90% organic ingredients,  over 70% certified fair trade ingredients, vegan and cruelty-free, readily biodegradable – the environmental choice!


I have tried all of these, and they did not work for me. I’ve noted the ones we’re trying for Matt & the boys, who await the return of Beautycounter Men’s Clean Deo. You can read my tips for making clean deodorants work for your sensitive skin here.

  • Native, only the ones with specified oils, without fragrance (EWG 1-2)
    • Cucumber & Mint
    • Lavender & Rose
    • Grapefruit & Bergamot
    • Jasmine & Cedar
    • Unscented
    • 0% Plastic, 100% Paperboard; free of Parabens, Sulfates and Phthalates. Also, cruelty free and/or not tested on animals.
  • Schmidt’s Deodorant, without “fragrance” (EWG 1-2)
    • Lavender & sage
    • Geranium Flower
    • Oh Christmas Tree
    • Ylang Ylang + Calendula
    • Bergamot + Lime
    • Sensitive Skin Fragrance-Free
    • Tea Tree Natural Sensitive Skin
    • Sensitive Skin Lavender Tips
  • Taos AER by Vapour Organic Next Level Deodorant (EWG 1)
    • Palo Santo Blood Orange
    • Lavender Myrrh
    • Ginger Grapefruit
    • Naturally-derived ingredients: Made with organic plant-based ingredients and formulated without parabens, sulfates, phthalates, propylene glycol, and synthetic fragrance. Dye-free, aluminum free, vegan, non-toxic, formaldehyde-free, animal-by-product-free, artificial preservative-free.
  • Method Man Aluminum Free Deodorant* – all ingredients in fragrance disclosed (but the word still is there), (EWG 2)
    • Sea + Surf
    • Juniper + Sage
    • Cedar + Cypress
    • Aluminum, phthalate, paraben, and aluminum free; non-toxic plant + mineral-based odor control; featured by the editors of Men’s Health in “The Best Deodorants For Men 2020″. Animal By-Product-Free, also cruelty free.

*we are trying this deodorant for Matt, he didn’t like the AER scents and Native we’ve tried and didn’t work for us.


TPH by Taraji Never Salty Sugar Hair & Scalp Scrub (EWG 2)
wow, this is super clean and affordable compared to the Goop version I use!

  • Never Salty does not include parabens, SLS/SLES, phthalates, or mineral oil. Cruelty free, color safe and vegan. Black owned, for all hair types.

Acure Brunette to Dark hair Dry Shampoo (EWG 1)
love this one’s ingredients & rating, first “dark” dry shampoo I’ve found to replace the brand I used to use!

  • Free of parabens, sulfates, petroleum, mineral oil and formaldehyde. Vegan and certified cruelty-free.

Function of Beauty Anti-Frizz Booster Shots (EWG 1)
another I put in my cart, so clean!

  • CLEAN: 99% Naturally-derived, Sulfate-Free, Paraben-Free, Silicone-Free, Fragrance-Free, Phthalate-Free, Vegan, Paraben-Free, Gluten-Free, Mineral Oil-Free; SAFETY: Tested at home on hundreds of human heads (never animals!) & independent 3rd party clinical tests on humans; CONSCIOUS: Cruelty-Free, 100% Vegan; SUSTAINABLE: 100% Recycled & Recyclable Paper Carton

Not Your Mother’s Clean Freak Dry Shampoo Unscented (EWG 2)
I personally used this until switching to Vegamour, love it

  • Fragrance free, vegan friendly,  gluten-free, safe for color treated hair, formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and cruelty free.

Herbal Essences Bio:renew… some of the Shampoo & Conditioners are EWG-Verified:

  • Sulfate Free Potent Aloe + Bamboo Strength
  • Sulfate Free Potent Aloe + Eucalyptus Scalp Balance
  • Birch Bark Extract Sulfate Free
  • Sulfate Free Potent Aloe + Hemp Frizz Control
  • Sulfate Free Potent Aloe + Mango Curl Definer (old formulation)
  • Argan Oil & Aloe Sulfate Free
  • Sulfate Free Honey & Vitamin B** (they disclosed the “fragrance” and EWG-verified)
  • MINDFULLY CREATED: Sulfate free, paraben free, colorant free and certified cruelty free by PETA; REAL BOTANICALS: Endorsed by the Royal Botanic Gardens, Kew – a world leading expert celebrating 260 years of plant science; EWG VERIFIED SHAMPOO: Meets the Environmental Working Group’s standards on ingredient selection, transparency, and manufacturing. Also, cruelty free.

Shea Moisture 100% Pure Argan Oil – bonus, black-owned business (EWG 1)

  • Fair Trade, black-owned. Sulfate-Free, Dye-Free, Phthalate-Free, Propylparaben-Free, Sodium Lauryl Sulfate-Free, Contains Argan Oil, Aluminum-Free, Nonylphenol Ethoxylate Free, Formaldehyde-Free, Paraben-Free, Butylparaben-Free.

Kristin Ess Fragrance-Free items are a fantastic find:

  • Dry Shampoo Powder (EWG 2)
  • Detangling Tonic (EWG 2)
  • Deep Treatment Mask
  • Soft Shine Grooming Cream
  • Texturizing Paste (EWG 3)
  • Daily Cleansing Shampoo (EWG 2)
    the Conditioner uses Chloride which I would avoid
  • Paraben-Free, Phthalate-Free, No Fragrance Added, Sulfate-Free, Silicone-Free, Vegan, Gluten-Free.

Camille Rose (EWG 1-2) without fragrance

Puracy Citrus & Mint Sulfate-Free Natural Daily Shampoo & Conditioner (EWG 2)

  • Developed by doctors; natural, hypoallergenic, vegan, gluten-free, biodegradable; No Sulfates, or Silicone, Nonylphenol Ethoxylate Free, Butylparaben-Free, Propylparaben-Free, Formaldehyde-Free, Phthalate-Free. Also cruelty-free. It is completely free from any harsh chemicals, including dimethicone, triclosan, sulfates, quats, formaldehyde, salicylates, parabens, phosphates, SLS, SLES, MEA, DEA, TEA, petroleum-based ingredients, animal by-products, perfumes, dyes and caustics.

Sienna Naturals Shampoo & Dew Magic Leave-In Conditioner (bonus: black owned) (EWG 2)

  • Free from Parabens, SLS, SLES, mineral oil and silicones. No artificial dyes or fragrances, responsibly sourced, vegan and cruelty free; Sulfate-Free, Dye-Free, Phthalate-Free, No Fragrance Added, Contains Aloe, Vegan, Non-Toxic, Contains Baobab Oil, Contains Geranium Oil, Paraben-Free, Contains Lavender Oil.

Curls Dynasty, Cocoa Mint Moisture Rich Shampoo (bonus: black owned) (EWG 2)

  • Formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and Surfactants. Also, cruelty free.

Target Clean Product Guide Download

Not: what are the products I’d avoid and why?

I want to emphasize that just because you see a certain brand above, does not mean all products by them are “clean.” Plus, the following are by my own definition “not natural” – many because of fragrance, which we know can hide hundreds of hazardous chemicals. It makes it harder to not just be able to trust and grab a certain brand you like, but that’s why I personally buy as much as I can from Beautycounter. Then when I need to fill in the gaps or find something locally, use the shopping list above to shop. And here’s a list of what I avoid… and why.


Burt’s Bees BB Cream with SPF 15 – fragrance (EWG 3)

Undone Beauty Water Bronzer – fragrance (not on EWG)

Physicians Formula Powder Palette Pressed Powder – (EWG 5)

and basically everything there… I’m pretty picky about makeup, given the higher impact to health when breathed, on the lips and eaten, flaking in and absorbed to the eye, etc. Plus, I have more info about the importance of Clean Cosmetics here, as well as the science-backed research on what I do use.

Skin & Body

Weleda Skin Food, Original Ultra-Rich Cream (EWG 5)

Milani Prep and Brighten Rose Face Oil – fragrance (not on EWG)

Revlon Rose Glow Mist – fragrance, silica (EWG 9)
I have rarely ever seen an EWG score that high risk; this is an example of needing to look at individual brand items, this bottle appears the same as Prime Plus but includes fragrance

Pacifica Perfume – all are fragrance (EWG 4)
he Lillac one specifically achieved an EWG “1” rating by not listing “parfum” as it noted on the actual label and website, Pacifica does not disclose the actual ingredients of it’s fragrance (see this similar one that has “parfum” on the outside of the parents in ingredients that is a 4)

Honest Beauty Vitamin C Radiance Serum with Hyaluraonic Acid (EWG 3)
I love Beautycounter’s All Bright C Serum instead (EWG verified)

Aura Cacia Rose Hydrosol (EWG 2)

Acure The Essentials Rosehip Oil (EWG 1)

Thayers – fragrance (EWG 4-5)
I know a lot of people use this, because ‘natural fragrance’ seems safe. But remember, ‘natural’ is unregulated, and fragrance can be a loophole for countless chemicals – almost always at the least phthalates.

Hey Human Body Wash – fragrance

Native Body Wash – with fragrance (EWG 4)

  • Charcoal
  • Eucalyptus & Mint
  • Powder & Cotton
  • Pumpkin Spice Latte
  • Citrus & Herbal Musk

Dr. Bronner’s Liquid Castile Soaps: Almond, Rose & Citrus (EWG 3)


Deodorants, all with fragrance:

  • Ivory Gentle Aluminum Free Deodorant (EWG 4)
  • Lavanila Aluminum-Free Deodorant (EWG 4)
  • Myro Deodorant Starter Kit & Refills (all scents) (EWG 4)
  • Raw Sugar Deodorant all scents – fragrance (EWG 3)
  • Tom’s of Maine Natural Deodorant – fragrance (EWG 3)
  • Hey Humans Deodorant – fragrance (EWG 4)
  • Native, with fragrance (EWG 3-4)
    • Charcoal
    • Eucalyptus & Mint
    • Sugar Cookie
    • Lilac & White Tea
    • Jasmine & Cedar
    • Sea Salt & Cedar
    • Cotton & Lily
    • Citrus & Herbal Musk
    • Sensitive, Sandalwood & Shea Butter
    • Powder & Cotton
    • Cucumber & Mint
    • Vanilla & Chai
    • Sweet Almond & Honey
    • Vanilla & Sandalwood
    • Cypress & Ginger
    • Cypress & Basil Leaf
    • Tea Tree & Sage
    • Citrus & Herbal Musk
    • Yuzu & Orange Blossom
    • Coconut & Vanilla
    • Aloe & Green Tea
    • Tangerine & Citrus Blossom
    • Blackberry & Green Tea
    • Water Lily & Orchid
    • Apricot & White Peach
  • Schmidt’s Deodorant, with “fragrance” (EWG 3-4)
    • Waves
    • Rose + Vanilla
    • Fresh Fir & Spice
    • Violet + Powder
    • Sandalwood + Citrus
    • Charcoal + Magnesium
    • Moonflower
    • Activated Charcoal
    • Jasmine Tea
    • Rose + Black Pepper
    • Hemp Oil & Absinthe + Licorice
    • Cosmos Natural Hemp Seed Oil & Sage
    • Lilly of the Valley
    • Mineral Enriched Water + Wood
    • Coconut Pineapple
    • Patchouli + Hops
    • Sage + Vetiver


TPH by Taraji Mint Condition Tingling Scalp Conditioner – fragrance (EWG 6)

Native Shampoo & Conditioner (all scents) – fragrance (EWG 4)

Rhyme & Reason all items – fragrance (EWG 4)

SGX NYC – all have fragrance

  • Nourishing Dry Shampoo (EWG 7)
  • Dry Touch Volumizing Dry Shampoo (EWG 7)
  • The Do-It-All 3-in-1 Dry Texture Spray (EWG 6)

Curls Dynasty –  these have fragrance, bonus: black owned (EWG 4)

Not Your Mother’s Clean Freak Dry Shampoo – fragrance (EWG 5)

Not Your Mother’s Blonde Moment Purple Treatment Shampoo & Conditioner – fragrance (EWG 4)

Raw Sugar Healing Power Hair Masque – fragrance (EWG 4)

Raw Sugar Kids’ Strawberry + Oat Milk Conditioning Detangler (EWG 4)

Mixed Chicks Kids Shampoo – fragrance (EWG 3)

SheaMoisture Coconut & Hibiscus Curl & Style Milk – fragrance (EWG 4)
Interestingly, while looking into the ‘fragrance’ that’s listed as EOs to see if actual ingredients were fully or actually disclosed anywhere – they’re not – the website reviews noted the formula recently changed and that Shea is no longer listed in the top ingredients, and doesn’t perform as well

SheaMoisture 100% Virgin Coconut Oil Leave In Conditioner – actually contains 26 ingredients other than coconut oil, including hydrolyzed wheat protein and fragrance is the 5th

Pacifica Coconut Milk Detangle Elixir – fragrance (EWG 4)

Kristin Ess not unscented – fragrance

got2B Schwarzkopf Glued Freeze Hair Spray – hydrolyzed wheat protein & fragrance
note, on EWG this is listed as 1 – safe, they have mistakenly listed all ingredients as “1” despite “fragrance” being 8 on other entries; it’s important to always fully look at items on EWG unless “verified” via certification because entries often have errors for both more or less safe than they actually are

Herbal Essences Bio:renewNOT EWG-Verified:

  • Naked Volume White Grapefruit & Mosa Mint (EWG 5)
  • Bourbon Manuka Honey Rejuvenating Conditioner (EWG 5)
  • Deep Sea Minerals Scalp Balance Moisturizing Conditioner (EWG 5)
  • Sheer Moisture Conditioner, Cucumber & Green Tea (EWG 5)
  • Eucalyptus + Potent Aloe Conditioner Scalp Balance (EWG 4)
  • Coconut Milk Conditioner (EWG 5)
  • Refresh Dry Shampoo Blue Ginger (EWG 5)
  • Passion Flower & Rice Milk Shampoo (EWG 5)
  • Replenish White Charcoal Conditioner (EWG 4)
  • Arabica Coffee Fruit Shampoo & Conditioner (EWG 5)
  • Birch Bark Extract Shampoo (with fragrance, EWG 5)
  • Blue Ginger & Micellar Water Shampoo (EWG 5)
  • Argan Oil & Aloe Repairing Hair Mask (EWG 5)
  • White Strawberry & Sweet Mint Conditioner (EWG 5)
  • White Strawberry & Sweet Mint Dry Shampoo (EWG 6)
  • Argan Oil & Aloe Lightweight Hair Oil Mist (EWG 8)

Odele Volumizing Shampoo – fragrance (EWG 4)
100% natural fragrance is noted, but on the label they use the term “fragrance” instead of listing items, which means there is no regulation or standard for this term, perfume oils use undisclosed ingredients that contain phthalates and other potentially hazardous chemicals for a scent to stick

Hask Charcoal Purifying Dry Shampoo – fragrance (EWG 6)
try the Not Your Mother’s unscented instead

Purezero – fragrance

  • Purezero Biotin Strengthening Shampoo & Conditioner (EWG 5)
  • Apple Cider Vinegar Shampoo & Conditioner (EWG 5)
  • Natural Hair Care Kale Scalp Renewal Shampoo (EWG 4)
  • Natural Hair Care Biotin Strengthening Mask (EWG 4)
  • Hemp with Bamboo Extract Renewing Conditioner (EWG 5)
  • Natural Hair Care Moisturizing Shampoo, Coconut Milk (EWG 4)
  • Natural Hair Care Repairing, Moroccan Argan Oil Shampoo (EWG 4) Conditioner (EWG 5)

Renpure Biotin & Collagen Shampoo & Conditioner – fragrance (EWG 4)

Love Beauty and Planet Coconut Water Shampoo + Conditioner Bar – fragrance (EWG 3)

Spring & Vine Grapefruit & Rosemary Volumizing Shampoo Bar – fragrance (EWG 3)
why put “fragrance” in ingredients if EO only were used)

Camille Rose not natural (with fragrance, scent, parfum)

  • Naturals Cocoa & Mango Butter
  • Naturals Aloe Whipped Butter Gel (EWG 5)
  • Conditioning Hair Refresher & Detangling Spray, Lavender (EWG 4)
  • Naturals Moroccan Pear Conditioning Custard (fragrance formula) (EWG 4)
  • Naturals Curl Maker Curling Jelly, Marshmallow & Algae Leaf (fragrance) (EWG 4)
  • Curl Love Moisture Milk (almost got me, they call it “scent”)
  • Cocoa Nibs & Honey Ultimate Growth Serum (tricky, says “naturally scented”)
  • Naturals Algae Renew Deep Conditioner, Cocoa & Mango Butter
  • Almond Jai Twisting Butter Sweet Almond Milk & Honey
  • Grow Back Drops
  • Honey Dew Moisture Refresher (“phthalate free fragrance”)
  • Sweet Ginger Cleansing Rinse (“scent”)
  • Curlaide Moisture Butter (“scent”)
  • Honey Nectar Deep Conditioning Masque (“phthalate free fragrance”)



Whew, while that is a LOT to have covered, it’s nearly scratching the surface. So, what did I miss that you wish was on the list? And, make sure to join our e-mail list for the printable guide and shopping list, because then you’ll also get the Clean Cleaning Guide coming next month!


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