Real Beauty

Countermatch & 2K GIVEAWAY

We’ve got SO. MUCH. to celebrate! Skip to the end if you just wanna enter the giveaway ♥

The recent growth of the Healthy Inside & Out community has led to getting more education and safer products in the hands of so many. Last month was monumental, and part of that included the launch of the new Countermatch line by Beautycounter. It was so busy I didn’t have time to clarify, since I recognize the introduction of a new skincare line entirely is confusing AF. When do you use what, when, and for who?! Fortunately I’ve had some training and put this graphic together to help you figure out what I anticipate you wanting to know.

Fundamentally, Nourishing is the “basics” line for people with normal skin and is our most affordable skincare. Rejuvenating is the anti-aging line for those wanting to minimize the signs of time. And Countermatch is now the third line, focused on hydration that uses plant-technology (an entirely all-natural line!) to adapt, or “Bio-Mimic,” your skin’s exact needs. The Beautycounter + line is intended to be “add-ons” to your routines, such as masks to use 2x/week, oil to put on with or after your moisturizer, or spray to refresh yourself. It is not a “skincare line” in and of itself.

Ok, let’s talk Countermatch.

Trust me when I say Countermatch has a cult-like following for a reason. Some of those very people who love it wouldn’t have even tried it except I sent them a sample and they immediately fell in love with how Countermatch hydrated their skin and evened the skin tone. So while you may think you’re happy, it’s worth trying! Moisturized skin is less damaged skin, which means it will also slow down the aging process at it nourishes.

Countermatch released earlier this year and previously sold out within 24 hours, twice.  It’s that popular. The Bio-Mimic technology isn’t just special for a non-toxic safer skincare company. It’s ground-breaking, period. There have been countless mainstream articles. But what’s special now is that there is an entire line with this technology, not just a moisturizer. Now included are:

What do I mean by “bio-mimic” and “plant-derived”?

At a basic level, Beautycounter has found a way to harness the life-giving properties of plants and their cellular structure to hydrate our skin at that same cellular level. It’s penetrating the skin barrier and over time going to make skin less dry because the cells themselves will change. Unlike leading brands that (pictured right) have moisture sit on the surface of the skin, or even worse petroleum-based products that actually deplete skin of moisture over time making you “addicted” to needing more lotion, gloss, etc.


I currently love my X product, should I switch to Countermatch?

It depends. Are you REALLY happy with your routine with absolutely no wishes for change? For example, I LOVE Rejuvenating line but haven’t ever really been in love with either eye cream because I don’t have fine lines and the creams did nothing for my dark circles, which is why I’m SUPER excited about the focus of Countermatch Eye Cream, so I’ll be switching that over in my regular routine. I’ve heard from SO MANY people that they were SHOCKED by the results they got from Countermatch and absolutely love it but would never have known if I hadn’t sent them a sample because they thought they were happy with their current routine.
What skin types is the Countermatch collection made for?

Countermatch is for every skin type from dry to oily because it’s formulated to meet your skin’s needs with the level of moisture it requires. It’s perfect for those with acne (Cole uses the daily moisturizer!) as well with dry or oily skin – this patent pending all-natural plant-based technology is like NOTHING on the market. It has made International press because it is groundbreaking. Not just for a safer skincare company. For ANY company.

And while it is GREAT for people with dry, oil, acne-prone, or even sensitive skin, the people who would not want Countermatch are those who want anti-aging. Though Countermatch has excellent hydration (which is the key to prevent aging) and also antioxidants in Vitamin A and E, it hasn’t been proven by 3rd parties to reduce the signs of aging (dark spots and fine lines) the way Rejuvenating has.

Does Countermatch have ingredients that nourish the skin, like antioxidants?

Absolutely! Because Countermatch is plant-based, it’s rich in antioxidants like Vitamin A and E. What this means is that it will help neutralize and protect the skin from damage caused by oxidant molecules called free radicals, which come from things like UV exposure, pollution, or the stress of having 3 male children aged 12 and under. Ultimately, what that means is that it will help with those concerned about their skin being dry, dull, or rough.

Unfortunately, two of the Countermatch products (the serum and night cream) contain ingredients potentially derived from wheat. Those ingredients could potentially be beet based, and it’s further fermented to reduce the protein and inhibit gluten – but those with Celiac or other severe allergies (not necessarily intolerance) should be aware. The Moisturizer and Eye Cream are gluten-free.

While there are no preservatives in Countermatch, there are also some powerful active ingredients including salicylic acid. The Bio-Mimic technology and lack of preservatives need to stay air-tight to prevent oxidation, so the packaging is a bit different, I’ve got a video on how to open it over on my Facebook Group.

You mentioned the Eye Rescue Cream – what are you so excited about?

The Eye Rescue Cream repairs tired-looking eyes by hydrating, reducing under eye shadows and minimizing puffiness. The skin around the eyes is ten times thinner than facial skin and this transparency can make purple or blue under eye shadows more noticeable. Countermatch Eye Rescue Cream will tackle those DARK circles under your eyes!

Specifically, here’s how to know which eye cream is right for you:

I’ve heard Countermatch should go ON the skin directly, is that true?

Due to the unique Bio-Mimic nature of Countermatch, for it to truly adapt to your skin, it has to be put on your skin – directly. Which means it is recommended to apply oils AFTER Countermatch is applied. The order of application would be: cleans with your favorite product,  serum, eye cream, and either the moisturizer (day) or night cream (night). You can apply the serum and eye cream morning and/or night. Just make sure that the first thing that hits your skin is Countermatch – you want to take in that Bio-Mimic technology before any other products so that it can properly adapt to exactly what your skin cells need!

Your skin is a lot like mine, how are you incorporating Countermatch into your routine?

My skin is very sensitive and acne prone. I am truly VERY happy with my established routine… except the area under my eyes is more puffy and dark than I’d like.  So I’ve added the Countermatch Eye Rescue cream to my routine before bed. That’s it – otherwise my routine is the same: Charcoal Cleansing Soap & Soothing Baby Oil to wash and remove make-up, Rejuvenating Toner Pad, Rejuvenating Radiance Serum, sometimes (when needed) Rejuvenating Eye Cream, and Dew Skin Tinted Moisturizer in the AM; before bed I use the other side of the toner pad on problem areas, [new] apply Countermatch Eye Cream, then Rejuvenating Night Cream.

I’m using both the eye creams still since they tackled different things. The rejuvenating has caffeine to really “wake” the eyes up and focuses on fine lines and wrinkles and the Countermatch is for puffiness and darkness. Since I’d like both those things, I do the one with caffeine in the AM and the other at night.

Giveaway Instructions

As I mentioned earlier, this is really all just an explanation of why I’m giving a set of Countermatch away for you! These are the EASIEST of instructions to be entered to win this entire ground-breaking skincare line. You can do one or both to double your chances:

  1. Leave a comment (you’ll need to use your e-mail to log-in and we will then add that e-mail to our safer skincare list).
  2. Join my Healthy Inside & Out Facebook group community. Afterall, 2,000 members there is why we’re doing this giveaway! [click to join: ]
That’s it! US & Canada entries only. We’ll pick a winner one week from today by combining those people on our safer skincare mailing list & in our Facebook group and picking one random lucky winner. No purchase necessary. May the odds be ever in your favor!

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  • I need to try the Countermatch line. I love my Countertime line, but I’m also super impressed with the press this line has been receiving.

  • Emily Allen Lancaster

    I have this on my Christmas wishlist! However, it will be hard to wait that long! I have really oily and acne-prone skin, and I’ve been wanting to try this line to see if it helps.

  • Lisa

    Ive tried countermatch when it first came out and id love to try the entire line. Congrats on the growing community!!!!

  • Jessica Caufield

    Love the counter match moisturizer and would love to try the whole line!

  • Thanks for this breakdown and explanation of Countermatch! What an exciting new line 😀

  • Amanda

    I got so caught up reading the post that I closed out several times before commenting! Thanks for the info, recommendations and just being you! Wonderful to see kind people thriving and sharing their passion with others!

  • ktacchella

    The Countermatch line sounds fabulous! I would love to try it, especially with winter coming.

  • Ashley Brown

    This is an awesome giveaway! I’ve tried the counter match lotion and loved it. I would love to try the whole line!

  • Kari

    So excited to try out this new line!

  • Jody Brantley

    Can’t wait!

  • Lauren Puyear

    I think I’m on your mailing list. But just in case… Can’t wait to try more of the Countermatch line. Thanks for the awesome giveaway!

  • Casey P.

    I’m already on your newsletter 🙂 Entering because I’ve been wanting to try Countermatch for months! I’m on the “mom budget” where all of my money basically goes to child care and kids…impatiently waiting to see if BC will offer a good Black Friday sale so I can finally purchase some. Love being part of your Facebook group and following you on IG!

  • Amanda Satterlee

    I am very excited about this new line! I will admit that it was overwhelming when they added this one. I am stoked to try the Countermatch eye cream! As a momma with young kids, I **need** lots of help with dark circles and puffiness. YAY for this giveaway!

  • Vicky M

    Great information & giveaway. Thanks!

  • Clare

    dark, puffy eyes- sounds like this might be a good option to try!

  • I learned something new about the two different eye creams. thanks!

  • jessi eno

    I can’t wait to try the eye cream! Working night shift causes dark circles for days!!

  • Joni

    Love it! Love the graphics!

  • Jennifer

    Would love to be part of your email/newsletter list! I need these products in my life. 😊

  • Chelsey

    Congrats! 🙂 I LOVE what the lotion has done for my skin. I can’t imagine what it would look and feel like after using the whole Countermatch line.

  • Amber Harrah

    Such great info! I have really been wanting to try beauty counter, and that eye cream sounds like the perfect start, this mama of 4 could use!

  • Carly Stratton

    Excited to try the rest of the line!

  • Katrina Guthrie

    Can’t wait to try it!

  • k tharp

    Countermatch might be just what my skin needs!!

  • Kim Fern

    Would love to try these especially the eye cream!

  • lewaletzko

    So exciting to see this milestone! Cant wait to try the new eye products.

  • Sarah Bartz

    This is an amazing giveaway! I can’t wait to try the Countermatch Rejuvenating eye cream.

  • Ali

    I have been dying to try this line!!

  • Leslie Borkenhagen

    My Graves’ disease often makes the skin around my eyes super puffy, so I’m excited to try the new eye cream.

  • Karen Snow

    What if we use a different email for our facebook account?

    • The way we’re selecting winners, I think that will be fine. – Matt

  • Sara

    Can’t wait to try this

  • Sandi

    What a fun idea, and thanks for the great explanation of the various products. I’ve also watched a video you did re: makeup application, and I found it so informative! Thanks for taking the time to do that.

  • Megan O’Rourke

    This is such helpful info and I’m excited at the potential opportunity to try it!

  • Lindsay Baker

    Thanks for everything you do!!

  • Nameless Wonders

    Yay! This email is the one I already use for the email list and BC. My FB name is Natalia Holcomb and I’m already in the group 😀

  • Bethany

    This sounds like an amazing product line!!!

  • Laura M

    This is awesome! Thanks for a very informative post.

  • amyclark

    I would love to win this collection! Thank you for the opportunity! 🙂

  • Megan C

    Thank you for explaining these! I’ve been looking over Beautycounter products bc I’m wanting to switch my routine over to beauty counter, but I wasn’t sure which to choose. Now, I have a better idea! Thanks!!

  • Rebecca Wilson

    So excited for this line!

  • Paige

    I’m so excited to try this line!

  • Stacy Howes

    Whoa! I love the way you broke his down. I’ve wanted to try the countermatch but debated on the set and wasn’t sure it would do much for the old lady lines potentially forming. Eek! This was way helpful in showing what it does and doesn’t do.

  • Heather Harris Jones

    Thanks for explaining all this Stacy! I’m going to be switching moisturizers soon & was leaning toward Rejuvenating line! I know that is the way to go now. I am intrigued about the Countermatch eye cream. I added my sister to the Health Inside and Out group last night. She has always had dark circles (all nutrition induced… weirdo food allergies).

  • Rebecca Hinchey

    Dear Stacy, I think you already know that I am in this obsession deep. I already use the moisturizer daily, and would LOVE to try the CM eye cream. I could sleep 12 hours a night and I would still have these dark circles under my eyes. 🙄

  • Amparo Apodaca

    Thank you for all the time you take to explain all the different lines. I would love to try CM!

  • Kimberly Cahill

    I have always wanted to try beauty counter but am scared to make the investestment since my skin is sooo sensitive! A giveaway would be a nice trial!

  • Jessica Altier

    I really want to try beauty counter!!

  • Nicole Smith

    I just got my first beauty counter order. Previously my skin care routine was nothing, just rinse my face in the shower. Everything else is ever done just made my skin worse. I have very acne-prone skin and I touch my face a lot. But now that I’ve moved to the northeast, my skin gets so dry in the winter and nothing isn’t working anymore. I’m excited to see if Beautycounter works for me.

  • Jeanne Kurshoff

    I’m new to Beauty Counter – just got my first order yesterday! I am excited to try more!

  • Kristen Bobo

    Thanks for all you do to promote safer skin care products.

  • Suzan Q Green

    I can’t wait to add the countermatch eye cream to my skin care regime to help my under eye circles. Hoping to win the giveaway!

  • Candace

    My skin needs some serious help!

  • Julia Caruso

    Amazing. Thanks for your dedication to this mission and the products. I can’t wait to try the whole countermatch line… and really everything else from BC that I haven’t yet tried!!

  • Joy S

    Can’t wait to try it!I just ran out of the Rejuvenating day moisturizer. Ready to order the Countermatch!

  • Sandra Lee

    I bought the Countermatch adaptive moisture lotion when it was first released. My body ASKS for it, preferring it over other products that I would apply before moisturizer.

  • MondayX

    Can’t wait to try these products!

  • Kate

    Great resource – thanks!

  • Lucy S

    I’ve been thinking about trying BC for some time now, just haven’t been able to take the leap. A bit stuck in my skin care rut I suppose. Looking forward to trying it!

  • Lindsay Baker

    Subscribed to newsletter! I really trust the information you share and it is always so helpful.

  • Laura

    I really appreciate how you share tips and information with us to help us learn what is best for our own skin. Mine sounds very similar to yours!

  • Leah Williams

    What a wonderful giveaway! Fingers crossed 🙂

  • Caitlyn Carignan

    I’m so excited to purchase Countermatch when I make my next order! Thanks for all you do Stacy!

  • Wendy

    I’ve been using Countermatch for a week now. My skin is balanced and even toned. Never feels tight or oily. Just smooth and soft. Thanks!

  • adriane

    I’m excited to try countermatch!

  • Shannon Grande Contrastano

    Love the lotion, can’t wait to try the other items in the line!

  • Emma Banks

    Ordered the eye cream and can’t wait to try it. Go away puffy eyes!

  • Donna Colaianni

    Excited to try

  • Amanda Green

    I am so excited for this line! I have a chronic medication condition and the medication, plus I work in a hospital (DRY air!!), plus winter…my skin is a WRECK! Burns, peeling, painful…its awful. Looking forward to trying this line, and would love to win the giveaway!! Thank you for always being so real Stacey, real life gets other Mama’s through those hard times!

  • Rhonda Brown

    This sounds like an amazing product line!

  • Eiline Diniz

    The Bio-Mimic technology sounds so interesting!

  • Karibeth Myers Soto

    This sounds amazing!!! Thank you 😊

  • Sheena Britten

    Would love to try the countermatch line!

  • Kelly M.

    I would love to try these! Subscribed and joined!

  • Crista Covey

    Awesome deal! My skin is so dry and sensitive.

  • Annika Gingerich

    I would love to try Countermatch. I always enjoy your newsletter 😊

  • Barbara Logan

    This looks amazing

  • Carla Blessing Arellano

    I am always looking for high quality, affordable skincare products!

  • Anya McK.

    Would love to try CounterMatch, thanks for all the great info!

  • G Vicenti

    I’m really enjoying my Rejuvinating Radiance Serum and would love to try the CounterMatch products, especially since our air is so dry in the mountain desert region! PS Really, really like the layout of the Real Everything Blog!

  • Rust

    I’m a current newsletter subscriber. I’d love to try these products!

  • Rust

    I joined your facebook group.

  • lora

    Would love to try!

  • Natasha A.

    Thanks for the opportunity! You always provide great information!

  • Judith

    love this!

  • Jennifer

    I would love to try this skincare line. Thank you!

  • Melissa McClanahan

    We have so much in common as far as auto-immune disorders and skin. I really hope to get the opportunity to try this product bc if it works for someone else in my shoes, I have hopes it would work for me!

  • Sheva

    Ooh pick me!!!

  • lora

    I would love to try this!

  • Jennifer A

    This post has convinced me. Now that I understand Countermatch better, I have to try it! Thanks for your special offer this month!